UNIVERSAL ORLANDO RESORT
DIGITAL EXPERIENCE
Customers coming to the site to purchase tickets lacked clarity about the full Universal experience and that it was divided into 3 separate parks. Buying tickets and finding the perfect reservation proved to be complicated. We performed several improvements to the experience to make the booking process fast, fun, and simple.
Theme Park Landing Pages
It was important to create easy cross navigation between Park, Land, and Hub pages.
Increasing excitement and interest in each park with fun and visually easy to understanding content.
We want to add the ‘WOAH’ factor to the experience!
Improving The Global Design System
To be globally consistent and locally relevant by creating consistent components and design artifacts.
Ticket Finding Experience
We increased clarity by presenting ticket bundles according to the number of parks people wanted to visit. By providing easy-to-find options we helped users find the right-sized trip with the right promotional incentives quickly.
Making the booking experience fast, fun, and simple.
Discovering All The Rides And Attractions
Helping users discover for themselves the excitement of all the rides and attractions by giving them an easy and powerful search tool.
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