We're experiencing a lack of involvement and interest in the stock market and witnessing a growing knowledge gap. Nearly 80% of millennials are not invested in the stock market and 34% said they don't know how. The next generation of talented minds are ignoring their financial capabilities and missing out on opportunities.
Our mission is to teaching them about the market and help them think long term about their financial well being. Our solution is to teach as many people as we can through our PITLY app. Simplifying and making complex concepts more approachable. We’ve created a fast, fun, and simple digital learning experience. With 3 simple pillars, Learn, Research, Simulate.
We've made huge progress and have actively engaged thousands of people who want to learn. We’ve struck a powerful chord by asking people to invest in themselves before they invest in the markets. Making knowledge the prize and not a get rich fast promise.
To accompany their new brand vision, Morgan Stanley developed a beautiful print campaign. Highly detailed silhouettes of Morgan Stanley Financial Advisors are intricately composited with scenes of business and industry. For the accompanying digital campaign, Morgan Stanley needed an equally stunning website, to be created in tandem with motion spots.
Luxurious Animals and I developed a concept and website design that would let the user control the motion in a double exposure much like the anthem video. The advisor silhouettes use a special masking technique that we developed that blends three separate image layers into a real-time composite. This HTML5 parallax scrolling site would house the final Morgan Stanley “What If...” video, and a series of five financial advisor interviews.
Proud to have designed and created this website for our friends at Heard City. One of New York's premier audio recording studios. I wanted people to get to know the creative team at Heard City in a none conventional way. So I decided to feature their stuff instead of the usual mug shot portrait. You can learn a lot about a person by taking a close look at their stuff. You can see what kind of things they do in their free time, what interest they have and it gives you a glimpse into their personality. It was an honest and interesting way to show who they are as a collective. Ten years later the website still stands unchanged and still beloved.
Devoción is one of the best high-design coffee bars in NYC. A great accolade for the Colombian Coffee brand. Working directly with coffee growers to achieve a delivery time of 10 days from the first harvest to your cup in any of the Devoción coffee shops. Easily one of the freshest coffees available in the US. It’s also available for purchase online on the website built by Mucho Design Studio. With an advanced subscription platform that you can program to deliver to your door at a frequency of your choice. Makes it so easy for users and businesses to auto-refill their favorite coffee with the grind of their choice.
See for yourself Devoción.com
Pono is a start up chocolate company based in Hawaii. With the mission to use local ingredients and share part the proceeded with charitable causes that will help impact the residence of the Hawaiian Islands.
I was asked to build a brand from scratch and provide the packaging for their first collection of chocolates. I also build their e-commerce website and art directed the product photoshoot with my long time friend and collaborator Nick Demilio . Everything turned out so nice their first batch sold out in just a few weeks. The company has since taken flight and we are currently working on the next collection of chocolates.
You should taste the chocolates for yourself.
We saw this as a real opportunity – to capture the broader spirit of minimalist running, of moving through the world in a more stripped down, more spiritual, and ultimately more rewarding way. Armed with a handheld camera and a carload of running shoes, we set off into the Colorado woods with ultra-marathoner and minimalist devotee Anton Krupika; and over the course of 12 hours, captured this film, and the very essence of minimalist running.
In order to launch the New Balance Minimus shoe and convince retailers to stock up on the world's first minimal, bare foot inspired shoe we built a new brand that communicated it's philosophy in every aspect of communication. Since the Minimus is a minimal shoe, we created a minimal sales kit. Our brochure doesn't use ink, rather uses die cuts. We created a minimal Minimus language that doesn't use extra letters and we created the world's first minimal socks. All these elements were packed up in an air tight envelope and shipped to sales representative at various athletic stores. The Minimus teaser package was accompanied by a digital component explaining the science behind the shoe and a short form documentary explaining the minimalist philosophy.
The thing that makes Downtown Dubai incredible is that it was built before our eyes. The world's smartest and most creative people came together in the UAE to create the tallest building, biggest mall, most spectacular fountain and largest aquarium in the world. It isn't a place of yesterday. It's a place of the now. For a taste of what The Centre of Now has to offer, we created at Downtown Dubai's global ad campaign, shot by renowned photographer Mikael Ansson.
www.emaar.com
Mucho Design Studio designed and developed a branding system and website that reflects the Frísco lifestyle and values, as well as its relationship with the city of San Francisco. For the site, the Mucho Design Studio assembled a team of international photographers and producers to capture the brand imagery and to show its versatility through creative cocktail recipes. With these assets, the site acts as a communications tool to connect Frísco to a community of mixologists and enthusiasts.
Frísco is a supremely sippable, clean, and flavorful spirit. Delicious on its own and supremely mixable, Frísco is a wholly new taste like nothing you’ve ever experienced. Learn more about Frísco at FriscoLiquor.com
I had the privilege of working with Annie Leibovits on her book "A Photographers Life 1990-2005 " and on many other projects for movies and editorials.
Nanhi Kali is an Indian non-profit, whose mission is to save young girls from being sold off by their families, simply because their parents can’t afford the simple requirements to educate them. Often it comes down to a school uniform, a backpack, or even a box of pencils – the costs of entry in rural Indian schools.
The Girl Store is an e-commerce site where you can buy a girl her life back, simply by purchasing the items she needs to get a proper education — the most effective way to break the cycle of sex slavery and underage marriage. Visitors can buy specific items, such as a backpack, workbooks, or school shoes for a girl pictured on the site.
To launch the site, we also opened a physical pop up store in New York at which customers were able to physically browse the school supplies they are purchasing for girls in is schools in India.
The work has been a huge success, not just because it won several industry awards, but because it has sent hundreds of Indian girls on to school, and to a better life.
CHECK OUT THE SITE
The Girl Store >
RECOGNITION
Cannes Lion
FWA Site of the Day
OneShow Pencil
